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Health Services Marketing: A Practitioner's Guide


Huge Savings Item! Save 13% on the Health Services Marketing: A Practitioner's Guide by Richard K Thomas at Nursing Comments. Hurry! Limited time offer. Offer valid only while supplies last. For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own


Product Description

For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

Additional Information

Manufacturer:Springer
Brand:Richard K Thomas
Publisher:Springer
Studio:Springer
EAN:9780387736044
Item Weight:0.56 pounds
Item Size:0.4 x 9.25 x 9.25 inches
Package Weight:0.5 pounds
Package Size:6.1 x 0.5 x 0.5 inches

Health Services Marketing: A Practitioner's Guide by Richard K Thomas

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Health Services Marketing: A Practitioner's Guide

Brand: Richard K Thomas
4.6 out of 5 stars with 24 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$69.99
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